Our Mission & Core Values

At Roga, our mission is to provide convenient, affordable, and effective alternatives to traditional stress management methods. We’re committed to delivering safe, non-invasive solutions that empower you to take control of your well-being.

Wear Your Roga Device

Founder story

Meet the Founder

“I quit Google to build a device I wish had existed”

Ami Lebendiker, founder of Roga
Ami Lebendiker
Founder & CEO at Roga
Google HardwarePixel & FitbitStanfordLondon School of Economics

I spent 10 years at Google, building products like Pixel phones and Fitbit wearables.

But after a decade in corporate and grind culture, my body forgot how to switch off.

To cope, I tried the things my doctor prescribed, mainly more therapy and more medication. I stayed with them for years, but for me, the side effects were severe, and the benefits were limited.

Then I tried meditation, breathwork, and supplements. They sounded great in theory. But in practice, I couldn't sit still long enough to make them work.

So as a product person, I started looking for hardware that could help.

Vagus nerve stimulation seemed promising. But most of the devices I found were too clinical, too intense, or too impractical for daily life. They were built like short interventions, use it for 3 minutes at a high intensity, then move on with your day. But that wasn't what I needed.

I needed something I could actually incorporate into my life. Something comfortable enough to wear for an hour or two while I worked, did chores, listened to music, or attempted to meditate.

It had to be clean, without messy gel on my neck or inside my ears. And honestly, if I was going to wear it in public, it had to look good. Sleek. Modern. Comfortable.

So I quit my job at Google and started building something I wish had existed all along.

Meet Our Team

Our team brings together experts in health sciences, engineering, design, and content creation, all dedicated to developing safe, non-invasive, and affordable products that enhance your well-being.

Ami Lebendiker (MSc)
Ami Lebendiker (MSc)CEO and Founder
Jorge Correa
Jorge CorreaDirector SW Engineering
Brian Cooper
Brian CooperDirector HW Engineering
Juan David Rueda
Juan David RuedaSoftware Developer
Nathan Osei
Nathan OseiCreative Lead, UI/UX
Agustin Apruzzese
Agustin ApruzzeseSupply Chain Manager
Victoria Hossack
Victoria HossackResearch Scientist
Jo Vasquez
Jo VasquezMarketing Director

Our Investors

A big shout-out to our investors, who are forward-thinking leaders committed to improving the quality of life of millions around the world.

On Deck CABHI Ontario Brain Institute Exceptional Ventures AngelList Access Fund The Firehood Minded Ventures